“We embrace the skepticism surrounding consulting services as an opportunity to redefine the industry standard.”

Every project is a partnership

35 years of combined corporate and

entrepreneurial experience, and a proven

track record driving business growth

Johanna

Laura

  • JOHANNA RIVERA

    Co-Founder & Strategy Lead at Business ProFormula.

    Johanna Rivera brings over 20 years of leadership in strategic marketing and business growth to her role as Co-Founder of Business ProFormula. She has successfully led strategic initiatives for global brands and multi-market organizations across the Americas, driving revenues near $1 billion annually. Johanna holds a Master of Science in Leadership from Nova Southeastern University and a Bachelor’s in Marketing and International Business from Florida International University. Her approach combines innovative thinking with a deep understanding of market dynamics to forge actionable, effective strategies.

    LAURA PAZ

    Co-Founder & Execution Lead at Business ProFormula.

    Laura Paz is a dynamic execution strategist with over 16 years of experience in leadership roles, specializing in market penetration and consumer engagement with global brands. In these roles, she significantly improved market strategies and customer engagement. Her expertise is rooted in leading cross-functional teams to surpass business objectives. Laura holds a Bachelor of Business Administration from Florida International University. Her hands-on approach ensures that strategies are not only devised but also effectively executed, delivering tangible growth.